This article from the Small Busines Support Network has some great tips on what to avoid when planning your online marketting. Check out items 5 and six or Stephen Spry's excellent article and then check out our AutoSubscription email list solution
No-one likes SPAM. It fills our inboxes and wastes our time. Governments like the Australian Federal Government have recognised this in new legislation aimed at restricting what can and cannot be done with buniness email.
While email can be a fantastic tool for developing and maintaining links with your customers, errors can lead to fines which are simply astronomical
Check out the info from the ACMA SPAM Act Codes of Practice which describes what you need to do when using email within your marketting strategy.